Complete Retrospective

January 26, 2018

Employment History

Wildfire Productions

Creative Director and Principal (Self Employed)

2014 – Present
Advertising and Branding Design.
Creative Director and principle of Small boutique Advertising Agency.

OMC INTERNATIONAL, MOSS GROUP, TD BUSINESS SOLUTIONS, PAUL’S PANTRY SUPA IGA, FITNESS RING BOXING STUDIO, LLUIS & Co. SHOES, LLUIS Co. WATCHES, FLOURISH CAFÉ, SCHWEPPES, CTA ALLIANCE, FLAME CATERING, GEE WHIZ KIDS, EASTSIDE FENCING, WALL-T-WALL, WATERS DESIGN GROUP, NORWOOD SYSTEMS, HUNGRY BEAR PIZZA and CAPE CONRAN COASTAL PARK just to name a few.

TV/Film Producing and Writing.

Producing a Pilot “Sketching Wild” for a Kids YouTube Channel.

CASHMASTER and OMC INTERNATIONAL corporate videos.
ANIMATICS and TV commercials for market research and private clients.

Also engaged in writing a Film Script for a full length feature film and treatment for an Australian Thriller/horror movie. Script still in preproduction.

Published Illustrator

“How Water Came to be” paperback with educational section.
Illustration, Design and cover finished art.
2018 Illustrated by Myke Mollard published By Clean Slate Press, NZ.

Distributed to Schools through educational avenues.

Art Gallery Exhibition + Participation

GGS  Gallery Exhibition
“Art at Coiro Retrospective” exhibit. Featured two framed digital Wildlife paintings, “Mal The Lion” and “An A-Z of Australian Bush Creatures” books, sketch books and art.

Art Gallery Exhibition

Cairns Region Gallery Exhibition Install
2012 “Creatures of the Rainforest” Children’s book exhibit.

Freelance Designer/Illustrator

ALTOBOOKS

Publishing
2011- 2012
“Speaking Sercerts” typeset, design and cover finished art.
“Dragon’s Rising” cover illustrations and design. Reworking published format and text alterations. “Refelections” typeset, design and cover finished art.

Creative Director/Account Executive

ADVERTISING ASSOCIATES
Marketing and advertising industry
2010 – MAY 2012

Advertising Associates took over the operations of Plutonium and merged our client base with theirs. It was a fantastic move which saw me continuing my role on clients Like QUEST and SCHWEPPES. The merger also had me working on
SHELL, LA PORCHETTA, AUSTRALIAN NURSING FEDERATION,
HONDA, VRC and new business pitches. Over the past two years we developed new business for QUEST PROPERTIES, QUEST STUDIOS, FIRST10 PUBLISHING, BENTLIEGH TRADERS and FAIR FARMING GROUP, as well as, rebranding
OMC INTERNATIONAL PTY. LTD. and QUEST.

Agency Principal/Creative Director

PLUTONIUM COMMUNICATIONS
Advertising, branding and corporate identity design
2009 – July 2010

Bringing all my experience from magazine publishing, publishing, advertising, graphic design, web and direct marketing, as a senior creative I took a fresh approach to the agency/design studio and kick started it from scratch again.QUEST SERVICED APARTMENTS, SCHWEPPES, OZCHILD,
GTE AUSTRALIA, SURPREME COURT, MELBOURNE UNIVERSITY, TENNIS AUSTRALIA, DEPARTMENT OF PRIMARY INDUSTRIES, VICTORIA POLICE and over 20 other smaller clients.

Published Author

“An A-Z of Australian Bush Creatures” went to paperback and
I produced a spin off “Sticker book” and “How To draw Book”
2010 written and Illustrated by Myke Mollard.

Freelance Art Director

MERCHANTWISE
2009 Art Direction and Mac operation
Transformers/Hasbro Merchandising packs.

Published Author

“An A-Z of Australian Bush Creatures” 2009 was reprinted
and in 2009 typeset and designed  “Mal the Lion” written by Jesse White and llustrated by Myke Mollard.

Self employed

GENIE JAR PTY. LTD.
Small design and advertising business.

2008-2011 continued to freelance for ALTOBOOKS,
“Travelling with pets” cover design, helped design, typeset, advise and create several childrens book titles like “Silly Sam’s Smile” and youth fiction “Mis’ka” and “Saradasi”. MOSS ADVERTISING, OMC INTERNATIONAL PTY. LTD.,
CT ALLIANCE and numerous smaller clients.

Published Author

“An A-Z of Australian Bush Creatures”
2008 written and illustrated by Myke Mollard.

Published Author

“On a Monster’s Doorstep”
2007 written and illustrated by Myke Mollard.

In-House Senior Designer

LORRAINE LEA LINEN PTY. LTD.
Party plan direct selling franchise linen network.
2004 – 2008
Art direction and design of the overall look, logos and corprate identity. Design and produce all sales and marketing material
including; stationery business cards, internal and external
literature, newsletters, catalogues, and packaging of imported brand products.
Art direction and designing some static CMS elements
for the website. Plus have written, directed and produced
the corporate TVC, corporate DVD, as well as, a range
of training & promotional DVD’s using Final Cut Pro
and Photoshop.

Part-time Freelance Designer

OMC INTERNATIONAL PTY. LTD.
2005 – 2008 corporate design of presentation folders and public relations material.

Self employed

GENIE PRODUCTIONS INTERNATIONAL PTY. LTD.
Small design and advertising business.
2001-2004
Continued to freelance for many local clients on the Mornington Peninsula and others in Melbourne.

Voluntary Work

MYKE PRODUCTIONS
Mural work
2003
Commissioned to do a mural project for the Mornington
Community Information & Support centre.
“Bunyip Fishing for Frogs” 4.2 metres x 2.4 metres,
Acrylic on MDF. Project also included an “Activity Fun Book”
and Public Relations programme.

Self employed

MYKE PRODUCTIONS
Small design and advertising business.
2000-2002

Clients Included:
STRETCH PILATES
PENINSULA PARK
Created corporate image, design & helped facilitate some small business ideas
BRIGHTON PLASTA MASTA
Catalogue design
GLOBAL BRAND MANAGEMENT
Pitch work, 2D planning of website design, small business design & publishing of presentations for all clients including the Heritage Golf Course.
CT ALLIANCE
Created corporate image & design
TWENTY 20 ADVERTISING
Storyboard illustration & semi animation for FOODWORKS TV pitch
CONSORTIUM COMMUNICATIONS
Clients Included; The Australian Ballet, Caulfield Race Course, AAMI (Racing), Tontine pillows & ELGAS.
OXYGEN + ADVERTISING
Caulfield Race Course Direct Mail work
ENCORE PRODUCTIONS
“Narcosys” Film marketing & design
EVICTED PRODUCTIONS
“Evicted” Film marketing & design
WIZARD ADVERTISING
AFL Store & Footy Record Advertising
WORLD CLASS DIRECTMAIL
Adriatic furniture & a mobile phone retailer
WILDCROP AUSTRALIA
Shimadai Cosmetics
MACPRINT SERVICES
Real estate accounts, illustration & mac operation
BRETT DESIGN GROUP
Several wine label designs & mac operation
FRONTIER MEDIA
KFC account & mac operation
STANDFORD VICK ADVERTISING
Mobile phone retailers & design

Freelance Art Director

ADMARK BELOW THE LINE ADVERTISING
2000 Art Direction and Mac operation for the Disney account.

Freelance Art Director

WILSON EVERARD ADVERTISING
1999 Art Direction and Mac operation for Harris Scarf account.

Art Director

GREY ADVERTISING & WHIZZBANG ART
1998–1999 Television & animation direction, art direction & mac operation for MITRE10 and RETRAVISION accounts. Also worked on TAC, AV JENNINGS, GREY WORKS internal projects, AUSTRALIAN UNITY, WORLD VISION, THE ARMY, Government water safety, Life Saving & all agency pitches. Plus, wrote, designed & directed a series of SMACKO’S TV Commercials for UNCLE BENS a GREY, Sydney account which was won on artistic merit. Produced internal newsletter, ran the footy competition, plus coached and played footy for the agency and helped out on Christmas Party organisation. Involved in producing agency Christmas cards 1999.

Art Director

LEO BURNETT’S ADVERTISING
1998 Art direction and mac operation for SAFEWAY account. Also worked on ADELAIDE CASINO and PIONEER HOMES.

Freelance Designer/Production

NEILSON PUBLISHING
1998 Designing and mac operating for marketing promotional brochure and illustrating a specialised cover design.

Art Director

ADTOWN
(Retail Subsidiary of GEORGE PATTERSON BATES)

1997-1998 Art direction of BRASHS catalogues, press, POS, & TVC’s. I also worked on MYER, KMART, ANSETT, G-LINE (Gambling Line), Agency pitches (Art directing, copy writing, Storyboarding & visualising), HOBAN Recruitment (designing) & numerous in-house projects.

Freelance Art Director

SAMUALSON TALBOT.
1997 Art direction and visualisation of CHANNEL 7 pitch.

Art Director Junior

GEORGE PATTERSON BATES
1996-1997 Art direction and copywriting traineeship
Achieved a lot, with many ideas being presented to Clients; ANSETT, CARLTON UNITED BREWERIES (Carlton Cold) & GOODYEAR TYRE & AUTO SERVICES.

Art Director, Chief Designer, Executive Producer & Co-Founder

PURE ADRENALIN PUBLISHING PTY. LTD.
Magazine Publishing
1995 -1996
Art direction , Supervision of photography and printing, Copywriting, Designing, Desktop publishing & layout, Editorial content and creation of two major events “The Launch of Metropolitan Style Magazine” and “The 50 Most Eligible Woman of 1995” Solely responsible for all Creative, Marketing and Public Relations, All Production aspects of the publication Metropolitan Style Magazine – “A Magazine for Blokes with Style.”

Published work

How Water Came to Be
2018 Illustrated and Designed.

An A-Z of Australian Bush Creatures (Paperback)
2014 Written and Illustrated

An A-Z of Australian Bush Creatures Sticker book and
An A-Z of Australian Bush Creatures How To Draw Book
Written and Illustrated
2010 Activity books to suppliment and brand original
“An A-Z of Australian Bush Creatures” book.

Mal the Lion
Illustrated, but written by Jesse White.
2009 Children’s book about Friendship.

An A-Z of Australian Bush Creatures
Written and Illustrated

2008 Children’s book that takes all the best Australian animal reference books and illustrates them in dramatic landscapes with little words. Both Adults and kids will have stacks of fun identifying & discovering over 400 Australian BushCreatures.

On a Monster’s Doorstep
Written and Illustrated

2007 Children’s book about two boys who play in
rainforest and one encounters a bunyip.

Education

Tertiary

1994 Bachelor of Arts, Advertising (Creative), RMIT.
Specialised electives in Art Direction, Illustration & Copywriting.

Other Studies included Computer training, Marketing and Business Studies.
1990 Tertiary Orientation Programme, Art & Design,

Frankston College of TAFE

Secondary

1989 VCE, Geelong Grammar School.

Educational Awards & Achievements

1989 The Phillip Russell Fine Art Prize

1989 Awarded Gold National Agricultural Wood-Craft & Sculpture Award at the Royal Melbourne Show.

1988 Awarded Silver State Wood-working Award for sculpture.

1987 Awarded Bronze State Wood-working Award for sculpture.

1986-89 Awarded twelve academic distinctions & Presented with House Colours in 1989

Other Educational Achievements

Designed, illustrated and built numerous sets, Plus designed and produced programme guides for both School and House theatre productions. Designed banners and initiated; the printing, sale and production of a casual wear range of house training tops for House sports. The idea continued for many years and in 1991 I returned to design the training tops again. 1986 – 1989 Served on the editorial team of two School magazines. Awarded distinctions for their production and editorial improvements.

Tasks included: layout, photography, creating surveys, design & Illustration. Produced two comic strips in my time on the “Sagacity” publication. (1987, “Shadowcat”, Sci-fi story about a bounty hunter chasing mutant super-humans. 1989, “Buzz”, comic tale of an “extreme sport” character who’s ego always gets him hurt.) Invited to illustrate for the Corian (School Archive Publication) and was invited to illustrate many “House Diary” entries archiving House Sporting and cultural achievements.

Other Training

2007 Dreamweaver Short Course, Swinburne
3 Day Introduction to Adobe Dreamweaver.

2005 “Story” Seminar with Robert McKee
3 Day Seminar on creative writting and screenplays.

2001 Humourversity (course not completed)
Run by Peter Crofts, Training included; Public speaking, business presentation, Stand-up work & personal development.

1995 Media Training Course, Interface
(Channel Ten, Melb). Included; public speaking, presentation and media interview training for radio, television and newspapers.

Mural Work

Cairns Regional Gallery
2012 “Creatures of the Rainforest” book illustrators exhibition.

Mornington Community Information & Support Centre
2003 “Bunyip fishing for frogs”

Siemens, c/o Pittaway’s, Creative Consultancy
1991 “Melbourne Skyline”, Playmobile 2D-3D Village & train set.

Paul Saddler
1990 “Bathers”, Portsea Front beach, Private house

Port in a Storm Café
1990 “Hungry Cannibal”, A Hot dog stand
1990 “Bathers”, Portsea Front beach, café interior

Work Experience

Pittaway’s, Creative Consultancy
1990 Advertising & Illustration

The Ball Partnership
1991 Advertising & Art Direction

Pedle Thorpe and Learmonth
1987 Architectural drafting

Personal Interests

Hobbies and Interests

Family, childrens book writing, designing, architecture, drawing, writing poetry, listening to music, watching films, writing scripts and cartooning.

Recreational Pursuits

Spearfishing, fishing, camping, hiking, gym, SCUBA diving, snow skiing, squash & tennis.

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