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Lights. Camera. Action.
Creative Director, Myke Mollard has been involved in television commercials for at least 22 years. The range of experiences in these years brings a wealth of directing and production calibre to both in front of the camera and in the director’s chair.
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Myke’s working knowledge of film and directing commercials is pretty vast. He cut his teeth early with some ground breaking retail advertising for “Brashs” and later “Retravision”. As a conceptualiser and storyboard artist, Myke’s storyboards; won pitches, enabled him to work on other big brands, helped fellow creatives pitch their scripts to their clients, and production houses and film directors have used these storyboards and rough animatics to direct, quote and deliver the final TV commercial.
“Film production and creating advertising commercials is a truly collaborative process. Myke is often just a big or small part in a process that can have so many moving parts. It’s that pure adrenalin that attracted Myke to film and TV advertising in the first place. “
So being collaborative Myke can’t take all the credit. Every video is well credited in detail, so if you are truly interested in the work you can check it out for yourself. Below are just a few samples of Wildfire’s current work. We are sure this clearly demonstrates Wildfire’s ability to deliver quality productions, good animations, clever transitions, well edited and thoughtful storytelling in it’s video presentations. So if you are in need of a TV commercial or corporate video, strike up a conversation with Wildfire Today.
Wildfire Productions reel.
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The Skeleton Closet..
It’s a bit “scary” presenting dated work, but also a little fun and nostalgic. I guess Myke feels lucky that every bone in this ‘skeleton closet’ is creative.
This is the backstory of Wildfire’s Television, animation and video production. Some of these may seem old, but this was in the days of VHS, BETA and well before Photoshop Aftereffects and later Apple’s Final Cut Pro was just being released as a desktop animation tool to the broader design public. It kind of strange to look back at those days.
So let’s do a time warp!
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.Brashs.
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Grey Worldwide.
Myke went on to Grey Worldwide to work on “Retravision”, “Mitre 10” and at Grey became the ‘go-to storyboard artist’ for many of the agencies pitches and client’s commercials adapting the copywriter’s scripts getting them visually ready for filming and approval on Accounts like “TAC”, “Smackos”, “Uncle Bens”, “Boral Bricks” and “Water Safety” accounts.
The bulk of Myke’s work was the monthly “Retravision” TV commercials. This animated concept was original conceived by Cameron Blackley and Jason Williams, which employed Momentum Animations Studios to do the 3D animation of the products and again was ahead of it’s time. In his final year at Grey, Myke worked on developing pre-production cartoons for a trilogy of “Smackos” claymation advertising, one commercial featured here, he fully developed and wrote that was finally produced on his departure.
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Lorraine Lea Linen + Miscellaneous Projects + Animatics.
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Myke has continued to work on Television projects from year to year, for both agencies or as the Senior Creative at Lorraine Lea Linen. There his television, direction and editing experience was utilised on promotional videos, TV commercials and marketing training DVD presentations.
At Advertising Associates Myke did a lot of preproduction work and rough editing in studio for pitches, so the agency could develop it’s ideas before having the final animatics produced.
As Creative director at Wildfire Myke and Luke have been working producing producing animatics monthly for one of their largest clients for the past 4 years and they recently produced an animated commercial for Cashmaster and helped OMC International with their corporate videos.
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Wildfire’s future is looking wild.
The demand for clients creating Youtube and Vimeo content is increasing and Wildfire’s ambition to develop a wildlife Youtube series is on the horizon. It’s only a matter of time before these years of anonymous production becomes a synonymous production in the future.
Always writing and developing stories, Myke’s boutique production company Wildfire Productions has a real desire to develop it’s filmmaking capacity as the demand for VLOGs and video presentations on the internet increases every year.
Wildfire knows with this being said, that there’s a real art to getting your story or ideas across in 30 seconds or a minute. Script writing and sticking to a strict budget isn’t easy. Every client wants the best result for less. Getting a really professional finish isn’t something you just take to overnight.
That’s why Myke is so relaxed and approachable under pressure. A professional communicator and natural leader, he’s had the great opportunity to work both, behind and in front of the camera. So directing and getting the best out of cast and crew is something he knows all too well. If you want the best from your corporate video you can’t go wrong with employing Myke to develop and direct your next production.
