Hopefully it’s fun exciting and not too serious. We are all for professionalism and quality work, but we really like to have some fun with your products, services and design projects. We want to push the boundaries and even do stuff that might seem risky at first. We’ll guide you through our thinking,  but we need you as a client to run with things that sometimes might never see the light of day. The reason being is that if we don’t explore these things you may fall short or not have the opportunity to discover new territory. Exploration gives us a mandate to break new ground for our clients. We won’t do this every time but if the brief calls for it let’s have some fun!

Ideas, ideas and more ideas!
We are a creative agency. Beneficially we are cost effective, efficient and highly creative. We work across all media and are strategy based design. This can be an advantage to use Wildfire as a “single point” one-stop creative shop or flexible job-for-job design studio. We strive for originality and look at developing well branded, well conceived work. On strategy, on brand and with some “WOW factor” we hope you don’t expect. We are “professional problem solvers” and strive to be creative solutionaries with end-to-end management of the creative process. We have fast turnarounds if needed, can be flexible to do overnight and late night work and we are more than fair on pricing.

Design and creativity is a partnership. So to get the best results and the best benefits for your company we need you onboard too.

Wildfire will expect a level of understanding from our clients. We ask them to sometimes take risks and back our creativity. We like it when we can share our professional advice. “Thinking outside the square” takes confidence and leadership from the client team as well. At the end of the day the client has to be willing to own the creative outcomes.

Wildfire are a small boutique agency. This allows us to be very agile and nimble thinkers. With such a vast array of clients over the past 26 years, Wildfire is conservative and professional and has the experience of a large agency, but then we are quick witted and confident within ourselves. So we can deliver and execute some really cool stuff others just can’t fathom. Our biggest advantage is that we are illustrators – we can illustrate anything because as illustrators we are imaginative creatives with vision.

Download our corporate documents and Creative process from the Download page on this website.

If you want to know more or want to get to know how we deliver great creative, look through our blog articles. There is plenty of information to help you through the creative process.
Everything we do goes through a process. It starts with a brief and then works it’s way through Preproduction, then production and final finished art to be published and implementation. We handle everything from end to end. All you as the client need to do is brief us well and meet the approval schedule. Wildfire does most of the heavy creative lifting, but it helps to have a switched on engaged client that likes what we do. 

When a client uses ideas and propositions to propel their creative they are doing something truly profound. They are using strategy and tapping into motives, emotions and passions of their consumer or audience. Just designing pretty graphics isn’t enough to cut through the noise of advertising and marketing. You need to actually engage your prospects with something that stimulates them. People can be motivated by price but they normally come to the table with far more story than just price points. They buy into your story because they want; safety, status, comfort, reassurance, and energy hit, personal growth, fun and excitement. If you don’t have a strategy or proposition and if you aren’t single minded in your approach you will get no benefit from advertising. You’ll just get a pretty design. 

Myke Mollard is the principle of Wildfire and he’s probably your best point of contact. Yes you go straight to the top! This is because Myke likes to lead the way. But Luke McCallum is very apt at dealing with client problems and navigating briefs. Use the contact form or just give Myke a call 0402 276 624.

Simple email. We have client briefing sheets (self populating Word Documents), but as “content is king”, we may need some “visual guidance” and your draft of any “intended copy”. It’s best to stick to a “single minded proposition” or brand premise, then let us turn your marketing strategies into punchy knock out headlines and flashy professional looking documents.

Wildfire can always sit down with you and “reverse brief ” the project, so you can get the hang of it over time.

Illustration work can vary, from highly detailed pieces to simple easy sketches. For most of the illustrations represented on the illustrations page they have varied from $500 – $1500 for the simple straight forward drawings and logos. To the highly detailed vector and photo-retouched illustrations worth between $2,500 and $5,000. It all depends on the execution and finish. It’s not unheard of for some illustrations to be worth $25,000. So at the end of the day you have to understand the initial undertaking of the artist and be fair and realistic. 

Look at our illustrations page on the website. There is a good spread of what we do.

We can tackle Murals, photo-retouching work, traditional mediums like water colours and acrylic painting, digital illustrations and graphic stuff too. Luke loves graphic novel styled work and Myke likes sketching, pencil and ink drawings, life drawing and painting, hand drawn inks with digital colouring. Honestly, we are both happy to take on anything new and welcome ground breaking commissions. We do end-to-end illustration and can design to page or supply loosely for your use.

Myke Mollard has been illustrating for over 30 years. He’s been teaching for more than 11 years. Luke has been illustrating professional for 4-5 years now and so we can take any brief big or small.

Just remember the artistic copyright remains with the artist so use beyond the brief will be considered another job. Price is conditioned upon a briefing.

A producer or client is really just asking for an illustration or design to use for a project. The artist is always the rights holder, the creator or the author (originator) of the creative works/art. A client or company commissioning the work must stipulate the creative work’s usage. This creates a price for the briefing and quote.

With any creative commissions clients aren’t the artists. Clients employ the artist to do a job. An artist has the right to promote his or her work in a folio and retains creative copyright over the images. If client’s don’t want the artist to promote or use their work outside of the companies business then you can pay the artist to stop this happening. In a sense you can buy out territories (State, National and local use) or a client can buy out a time period (once off, multiple use or forever). Basically, a client can buy the sole rights to the drawing too. Either way this can influence the cost. In these rights deals you are looking at purchasing the art for thousands not hundreds. So if the client wants to use the art after the initial territories and rights are briefed, it’s polite to continue the relationship with the artist and work with them not to exploit their hard work.

Most art is created competitively on price. So when it goes viral and clients want to protect their new found asset you really want to make sure the artist photographer are cool with your future use of the work. It’s a partnership and both artist and client should profit from that partnership.

You can expect to get to the core of your communications. Your company essence and why you resonate with the customer. You can expect to put this proposition under pressure and test whether it’s relevant for the market now. You can expect to develop a positioning statement that will elevate your current market position and you will formulate a strategy to forge ahead with branding and design.

It is advisable that you get some market research and take these concepts to crash test the new ideas once the new Brand Essence and Positioning is established.

No big idea is a big idea until it has been tested, explored or researched. So you can either agree to go forward with Wildfire’s ideas or research them and test them before going to market.

Brand essence really is about galvanising stakeholders and formulating good pathways forward. It’s also about getting Wildfire fired up and warming our creative minds to the future communications. It’s about getting to immerse ourselves in your company branding too.  

Brand Essence and Positioning is the perfect way to get all the stakeholders around a table and agree on the way forward.

Wildfire can create different tasks and workshops to educate teams on better branding, involve them in marketing theory and get them to think outside their personal agendas – think like a galvanised company. We do this by a serious of agreed workshops and Wildfire will talk to the lead executives on what they ultimately want from the team. 

Yes. Getting the team together like a marketing workshop or out of the office for a few days and giving them creative tasks that puts them out of their comfort zone will help them look at their roles differently and will enable them to equally have input into the early development of the Brand Essence and Positioning.

It allows them equal ownership of the creative process and as the workshops are often highly creative you will expect to find new ground and explore new methodology in approaching your target audience. This fresh approach can be agreed on and deployed or go to further Market research to be tested. 

Normally for larger businesses it’s around $900/day (even in the early planning stages). But for smaller business and sole traders the one-on-one consultations are between $900 – $1500 for 1-3 days and you get a mini presentation at the end. These smaller presentations business owners will have to commit to 1-2 days out of there business. For larger business planning whole teams, catering and different workshops and experiences for their teams most of these workshops will be price on application and the planning meetings are all professional services provided by Wildfire and not without charge.

Depends on what the clients want. Happy to create purchase orders and quotes and work out a more informal approach. But for larger companies requiring contracts this can be easily arranged on application. 

Simple invoice every week. Payment terms are 7 days.

Wildfire Productions Accounts. Normally, generated from an online billing system, but for once off or brand new clients a manual invoice will be created if there is no formal retainer or a long-term business contract isn’t negotiated.

Clients will receive a bill after completion of most jobs except for websites and larger video projects which require upfront payments. We require a bank transfer upon receipt of the invoice or within 7 days. All Bank details will be provided on the Tax Invoice.

Wildfire Productions works on an hourly rate of $70 per hour. This includes a range of services from account service to creative direction, and out of pockets and third party suppliers will be listed and itemised on your invoice. Wildfire has kept this low fee due to it’s long standing clients having good account behaviour. Wildfire will review clients fees individually if payments aren’t made on time or will retract copyrights if work is used with payment.

Larger projects like Brand Essence and Positioning workshops are set fees, tender pitches and creative pitches are costed on the hours it takes to produce the full campaign and then normally depending on the creative a agreed amount with the client is negotiated a long with the B2B relationship.  

Wildfire time sheets all it’s hours from phone calls, emails, meetings, travel time, creative preproduction, production, finished art, implementation and hours spent brainstorming and time on tools. The time sheets are hours divided into 15 minute increments and so the minimum spend would be 15 minutes at $70/hour.

The average small job in reality takes between 1-4 hours to give you an idea. Larger jobs can take between 10 – 40 hours if there is a lot of creative ideas to produce to get the desired result.

Briefs are vital in keeping costs down. 

All Wildfire’s work is only an estimate. The client has charge of the schedule and deadlines and Wildfire will advise if this is unrealistic. Turnaround times are different to hours on tools. In any busy studio down time and time on other clients may leave your 2 hour job idle for a day or so. If the job is going over budget Wildfire will inform the marketing department or the person trafficking the job. It’s up to the client to either continue the hours or find a swifter resolution. Wildfire will advise on these pathways if required.

Wildfire estimates low and tries to over deliver, so when a job goes over, it’s normally at the appropriate market value or there was more work assigned to the initial brief.

The best solution is for the client to suggest there budget upfront and timing. Wildfire then has something to aim at. If not Wildfire will work until there is a resolution and in a job-for-job environment that means hours will be tallied up at the end with an open brief. 

Only if the clients invoices are all paid up and there is a dispute over the invoice and timing. only then will Wildfire copy and supply all relevant time sheets, and supportive email directives and timing of jobs to justify the dispute.  

Yes, Wildfire is a company and GST is applied to all Tax invoices.

No, unless you ask for it and agree for the account service time to be spent our invoices are our record of costs and payment. 

All intellectual property and creative is owned by Wildfire Productions. A client only pays for the service and the final file uploads or the finished printed products (digital or produced). For indesign, illustrator or raw working files the client will have to negotiate these files separately and on a very different cost matrix to the designed files.

Handing over the intellectual property or the artist files is normally at the point of exit or negotiated at the beginning of the B2B relationship.

They are normally costed at $140/hour and or double the original invoice.

With illustrations the rights and territories are negotiated before hand and the use should be pre-planned. If the client wants to use this outside the first negotiated terms then all they have to do is ring and negotiate further terms on the illustration or designs use.

Most of the intellectual property usage is covered by a strong tight ongoing working relationship with Wildfire Productions and so this is normally not an issue.

Occasionally they do.

Wildfire manages all it’s relationships with outside suppliers. It has close working relationship with all its current suppliers for more than 10 years.

Wildfire’s principle has 20 years experience in contracts. He has been a company director and has a certificate in Business management and has had good experience with talent and agencies in negotiating contracts and releases. It hasn’t always been smooth sailing so this experience is highly valued.

Models, stylists and contracted talent will be asked to sign release forms which Wildfire will hold and has over 20 years experience in negotiating with talent agencies and talent directly. These contract will be monitored if campaigns go over 2 years and Wildfire only urges clients to be respectful of the talents right to ongoing revenues generated by the ongoing success of the creative.

In terms of clients reusing or trying to use intellectual property without consulting Wildfire, leaving the client open to legal litigation. Wildfire only advises that contracts and briefs be made well in advance and take the time to purchase the intellectual property properly.

Wildfire as a publisher and producer takes intellectual property seriously and issues of copyright and in recent times companies are increasingly asking smaller producers to cut corners. This is inappropriate behaviour and Wildfire has a commercial obligation to protect the talent and creative either for it’s client and it’s current branding but also protect the ongoing rights of the talent so as not to expose the client to this litigation.

Please discuss at length with Wildfire if you have any issues.