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Creating Advertising is About Telling Your Brand Story.
Wildfire Productions’ brand story is really about the creative collaboration of two talented creatives, lead creative director Myke Mollard and art director Luke McCallum. Together they have the capability to create a range of compelling creative communications that cut through the noise, position brands and creatively Storyscape products and businesses so they catch on like wildfire.
Browsing through the Wildfire Productions website has many hidden treasures and some really good educational pieces on design. Plus some great knowledge on our approach and how or why your should consider designing to a more elevated branding style and position your business than just creating pretty designs.
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Our story plays out like a book. Within these pages you will discover a world of designs and concepts that spans 26 years. A collaboration that spans 4-5 years and in essence this website is a showcase, a portfolio that explores these many accomplishments.
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Wildfire’s story is infused within all our client’s stories and strategic communications and every piece of; collateral, design, marketing and advertising is window into our passion. It paints a picture that truly tells 1000 stories about us, as a business, and our may suppliers that form a wider group of artisans around Wildfire.
We encourage you and welcome you to browse through all our designs, videos and blogs and creative showcase and find out what resonates with you. The reason we put up so much stuff is because, in part, we are proud of our work, but it acts also as a “quick reference” to clients when deciding what style they want us to employ on their branding. Although finally if clients or prospective clients wish to investigate and read through our website it will help you become a better client to work with. In short, we have expectations of our clients just like you have expectations of us to deliver. All design is a partnership and we will only change the game and get you to where you need to be if you are as wise and willing to take the risks and journey with us. There is always great uncertainty when heading into the creative unknown, but there is certainly “certainty of outcomes” and rewards for the brands that push the boundaries. We home you’ll join our story and have the courage to explore outside the square. Because we know that the unknown doesn’t stay unknown for very long.
So let’s fire up and give your story a red hot go!
The key thing often missing in branding is the personality and back story.
Choosing Wildfire Productions to brand and position your business, supports you to manage all of your strategic communications, collateral, design, marketing and advertising needs. Wildfire Productions take care of the look and feel and ultimately the emotion experienced by your customer or prospect. After completing a Brand Essence & Positioning Workshop you will know how to keep everything ‘on Brand’. The next step is to look at what you need and when to employ it.
People remember stories because they engage and entertain audiences. What’s your brand story?
Wildfire Productions creates collateral and advertising material that has a ‘bankable personality’ and the strategic positioning to move you forward in a massively over-crowded marketplace. If you need any of these products, talk to Wildfire Productions before you talk to individual suppliers to keep everything ‘on Brand’. We offer a centralised and integrated system to produce all of your required collateral on time, on budget and on brand.
The scope of what we do.
Customising your branding across a range of marketing touch-points is what’s been done in big brand agencies for decades. It’s not ‘rocket science’, but getting all of your collateral right is important, so your business has the ability to take off. Talk to Wildfire Productions about the scope of your business needs? Let us look at what’s right for you.
The game changing business
Wildfire Productions are in the communications game. Not just designers, we are all about marketing, brand architecture and strategies that work for your business.
It is about changing your game
Employing a straight forward methodology called ‘Brand Essence and Positioning’ to define the way you communicate yourself, your products, services and the way that consumers perceive your offering. Once you know the methodology, the formula and the mechanics of the communications game you’ll find advertising easy to relate to, simple to work with and everything you do from this workshop will change the way you communicate forever. In truth, your new found perception, powerful positioning statement and visual identity will literally change the game for you, your business or your range of products for the better.
Putting you in the picture.
Communication is the activity of conveying information through the exchange of thoughts, messages, or information. By using speech, sounds, visuals, images, symbols, signals, writing, movements behaviour can be influenced. Marketing is the process of communicating the value of a product or service to customers. This has evolved over time and now through either approach or medium; inclusive of production method, product quality, the sell, marketing needs and wants, or a holistic approach through various mediums. Since the 60’s we now have these widely understood contemporary approaches: Relationship marketing / Relationship management / Business marketing / Industrial marketing / Retail marketing / Social marketing / Cause marketing.
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Advertising is normally the end product of the marketing process, advertising is a form of communication used to encourage or often persuade an audience to take an action. Branding and Positioning should be at the core of all your communication processes. It should drive every decision as it’s the key to changing perceptions and influencing behaviours. The final outcome of all your advertising effort is about ‘brand story’ or creative storyscaping.
You can download our full Business Documentation and Creative Process charts from our download page. We hope it gives you the full story and helps you strike up a conversation with us today.
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Myke Mollard
Agency Principal + Creative Director.
With over 25 years experience, as a designer, a creative cowboy, original, visionary, a true strategic thinker, and innate problem solver. Myke has worked on a myriad of brands both big and small. From magazine design, retail marketing creative, Advertising, logo and corporate identity, publishing design to high end design for the arts, charity work and Not-for-profits, to mainstream products. From design studios, boutique and all the big name advertising agencies as well as just about everything in between. Myke has proven to be dynamic, versatile and highly original and has an authentic artisan styled approach to the world of communications.
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