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We make no bones about our past work, but here is a collection of designs from Myke’s past.
Just a taste of the good old days. Wildfire believes this tells a pretty good story. It gives you some depth to the calibre and experience Myke brings to the table as principle of Wildfire productions.
Just another visual bone to chew on if you haven’t seen enough already. Following is a showcase of designs that span 20 years of creative advertising. Myke has been responsible for both copywriting and art direction in his time so a lot of these concepts and writing are something to look out for in his work.
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” In the early days at ADTOWN, the first account win was Brashs. Then came Myer and ADTOWN grew. I went from working on
an open warehouse floor to a purpose built open-plan office. The Brashs account was just some press advertising to start with and our strategy to win more was to play up their new tagline “If It’s Hot We Handle It.” Everything suddenly turned RED HOT! Fysh Rutherford and Ken Grey wanted to turn up the heat on D&DB Neadhem and called me in to design a catalogue pitch that had a new magazine-style look about it. With my background in magazines, we confidently won the catalogue side of the business and went on to challenge and innovate the Brashs entire look. Soon our campaign-ability and hot ideas won the television production and the whole account was leveraged off D&DB.Although it was hard work, Brashs sales were up and we had a lot of fun producing really creative advertising ideas until Brashs announced its closure and we saw out its liquidation.”
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“With Brashs gone, I started work on Ansett trade and business class, storyboarding Kmart Television commercials and some Myer briefs. Before I started freelancing again and not long after Brashs, Grey Advertising asked me to join the team.
At Grey Advertising and Whizzbang Art, I worked mainly on Retravision and later Mitre10, developing a strong retail edge to my folio. In the evenings and between putting catalogues to bed, I created storyboards, power point presentations, speculative pitch work and designs for a range of Grey Advertising’s clients including: AVJennings, Boral, Water Safety, World Vision, SPC, ARMY, TAC, Lowan Foods and Uncle Ben’s Foods (Smackos television commercials).
After my first year at Grey Advertising, Retravision moved and I decided to work for myself and freelanced.Through a friendly lead, I took up an art director/graphic design position with Consortium Communications.”
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“Consortium Communications was a different pace. Design and creative flare were the order of the day, with time to perfect my designs, rather than rush to deadline. I worked with creative director, Graham Dingle and production manager, Phil Lamb, on clients like ELGAS, Caulfield Racecourse, AAMI Derby and Tontine. Although, Consortium’s biggest account – The Australian Ballet was one of the most creatively rewarding. Apart from weekly newspaper advertising uploads, the Ballet was a far cry from retail advertising and it was a chance to bring a more creative and artistic approach to my marketing and advertising skill set.”
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“Catalogues, brochures, packaging and promotions. These types of projects have been my stock and trade for the best part of sixteen years. Opposite is a selection of printed material demonstrating the different ways I approached Lorraine Lea Linen’s sales – as well as my diversity.
Yet as Lorraine Lea Linen’s first in-house designer, with small budgets and a lot of creative ideas needing to be developed from scratch, it was a challenging and resourceful role. It was a job where I could take ownership of the work and enjoy helping Lorraine Lea Linen achieve a high standard of design, creative outcomes, strong communication material and a growing “personable” identity.”
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“As the senior in-house designer and only creative employed in this area, I was responsible for the whole company look and all graphic material produced. In my time there, I delivered an enormous amount of designs and promotions for Lorraine Lea Linen. From customer incentives, sales force incentives, promotions, product catalogues, sale catalogues, packaging designs, marketing material, recruitment flyers, corporate stationery, corporate material, logo designs, website art direction, website material up-loads, multimedia presentations, corporate DVDs and videos, press advertising, magazine public relations and advertorials, helping to stage and decorate the annual sales award night, creating badging for events, manager training programs, plastic designs & printing, television commercials and a myriad of internal tasks which improved the office and sales force materials. I was also a part of the company’s push to launch and rollout the business in New Zealand.
It was fast paced with little time to spare. A lot of hard work that I believe speaks for itself.”
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“It was interesting work at Lorraine Lea Linen, It wasn’t just selling to the customer, you had Party Plan Consultants to invigorate, Managers to spur on the sales team, and hosts to excite the party goers. The promotions were often stacked 3 tiers or done 3 ways each month addressing these individual set audiences.”
