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Luke McCallum

Art Director + Graphic Designer + Copywriter + Illustrator.

Wildfire’s Young Gun!

Luke McCallum started out with Wildfire close to 5 years ago, and for the past few years has really developed into a mature gunslinger – or should we say creative gun!

He has produced a stack of great creative work for a large range of clients. Luke has also worked on pitches and enjoys the client facing role from time to time. He went out west (travelled interstate at the client’s request), to work with other independent design teams. Luke really “out gunned” his much older counter-parts and had “the draw” on much more seasoned designers.

He has a natural ability in both copywriting and illustration, which makes him an innate designer and a budding word smith. Recently he has become really fast on TV editing and Video animatics, both in Final Cut Pro and Premiere Pro producing these for Wildfire’s clients. His main work is in brochures, flyers, basically general layout design, with solid command and skills in Typography, whether a retail catalogue application or designing corporate reports.

Although, with all this being said, if you are looking across the Wildfire Website, he has done some incredible work on; detailed logo design, goregous illustrations (using illustrator) and plenty of corporate infographics and icons that are “hand-tooled” for Clients like Norwood and OMC international.

Art directors and collaborators working with Luke are always impressed. He might not say much at times, but his talents speak louder than his words. He is a vital and vibrant member of the team and we enjoy his presence in studio.

When you drop by Spark up a conversation and let Luke tell you a few of his stories of designing for Wildfire Productions.

Below is a sample of what Luke has been involved in:

Lukes panels — Paul’s Pantry (Paul’s Super IGA) – Local Store – Easter Catalogue, Easter Bunny theme motif and In-store Digital TV slides.

Logos animals — Luke’s illustrative ability really shows – See Wildfire’s Logo Designs page for more work.

logos 02 — Simple, Yet Effective! Luke has a real knack of delivering loads of character with a strong design sense.

Lukes panels3 — Evermore Concept Work – Pull up banners + Corporate Brochure.

Lukes panels4 — Evermore Concept Work – Corporate Folder (Original form-cut in both portrait + Landscape to pouch A4 brochure with Gusset + Business card tabs).

Lukes panels6 — Hungry Bear Pizza – Warms friendly designs, well branded and great copywriting to match. Signage and odds and ends represented here.

Lukes panels7 — Hungry Bear Pizza Concept Signage – Teaser Signage Melbourne Central Shopping Centre.

Lukes panels5 — Hungry Bear Pizza – Staff Application forms and Branded Stationery.

Lukes panels8 — Super Groups – Kubota Dealership Creative Pitch – Just a sample of Luke’s Strong branding sensibility and art direction.

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