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Brand is about Building Personality.
Wildfire believe that branding is key to any successful advertising. When we engage our clients we like to make the first few meetings about “Brand Essence and Positioning.” Most of our current cliental have been through this process either verbally in meetings or via a formal Branding workshop. This establishes the “single minded proposition” and the “advertising strategy” of our design and communications.
Wildfire like to immerse themselves and be closely partnered on a clients “Brand Essence and Positioning.” Workshops are conducted initially over the course of 1-3 days depending on the scale of the business and the stakeholders involved. From this process Wildfire gets an idea of the collateral scope, budgets and direction. It also gets a good sense about the new client’s business proposition and the opportunity to really consider the Brand Story. From there we partner with the client’s marketing team and plan it’s advertising and design in such a way that everything we do from the “get-go” is on a critical path to develop into a brand with personality and presence that resonates with its audience and customer base. We don’t do things by halves!
Once we know “The Essence” and the best way to strategically “Position” our client we start to design stories. This is the immersive and dynamic process of “Creative Storyscaping”.
Wildfire always looks at how designs function in an environment, a landscape and how each element builds on a “story tapestry” of visual and written communications. Every piece of advertising design is a thread back to your Brand and positions you in the mind of your prospect.
We look at the over all picture, create styleguides for logos, brand guidelines for layouts and documents, and immerse ourselves in the history, the story and the people that ultimately bring to life the brand and make up the DNA of your products, business or services.
While clients might have the jump on great Marketing ideas and strategies, Wildfire have the talent, savvy and adaptable professionalism to help clients realise their marketing’s potential as a final communication ready to take to market.
Wildfire understands Marketing very well and is very strategic in it’s methodology, approach and process. But in saying this Marketing is just the strategic “premise” of why and how you want to push your product or service.
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Wildfire is the pointy end of the spear!
We are the creators, authors and whether by our visual nous, creative dexterity or our appetite for copywriting we create the “punchlines” and the visual impact. In a way, we reflect the business and talk to your customer, but ultimately get your Marketing to tell your Brand story.
It’s like a creating a powerful language. Every time you approach your audience you are giving your customer a “handshake”. Every element of how you present yourself is a first impression.
Design without strategy and meaning has no effect. It’s just a pretty picture with fancy effects and gimmicks.
So Wildfire looks at everything. From internal reports, business cards, stationery to brochures. The sales staff tools, emails, uniforms, signage, your company and product logos to your advertising on billboards. All your communications in the media, from print to websites, online videos to social media, everything is connected and represents you. Clients need a “single point” creative direction to create strong cohesive communications and graphics that has great effect
This is “Storyscaping” and if you don’t understand your Brand at it’s “essence”, how are you going to improve your market “position” blindly creating design without purpose and chopping and changing your ideas to try and please every marketing whim and fancy.
It might seem obvious, but your business was built on a “single mind premise”. It shouldn’t bend to the trends. It should lead with the confidence. Brand strength comes from within and Wildfire just works out how to amplify it!
